Every day, SEOer is trying to explain to us the balance between the factors: searches, visits, brand position, resources of the business website…
To have a reasonable explanation, they must do keyword research, analyze the existing competition. SEOer goes to find new keywords to continue to perform SEO steps, improve the website’s ranking on the top of Google, bring in more customers.
Common tasks to do in the process of researching and analyzing SEO keyword competition include:
Keyword research
Relying on search engines, you will find strong competitors with you. Then, you can use SEMRush to see what keywords this competitor owns. And use Spyfu.com to have the main keywords they are focusing on. Finally, you rely on Keyword Planner to develop related keywords, based on key words and build your own set of keywords.
XIdentify direct opponents
After having a set of keywords, enter the search for those words back into Google, the top 20 Google will show business websites, which are actual competitors.
SEMRush continues to accompany you, entering competitors’ domains into the search box, this tool to determine organic traffic and the number of organic keywords that rank on Google.
In this job, SEOer needs to consider choosing the right competitor. Don’t compare yourself with some giant business and make it difficult for yourself.
Competitor Analysis
Knowing the exact opponent will proceed to better understand “their profile”.
LinkResearchTools can be used to get information about Link Velocity, Domain Authority, Inbound Links, Social Shares, Domain Age and more in competitor websites.
For more information, see the backlink profile. Use Ahrefs, sort by Domain Rank to see backlinks. This is quite important, as it allows you to clearly see where to place the best quality backlinks for your niche.
Evaluate content, marketing methods
This is also one of the important steps for an effective SEO process. You have a fairly complete profile, but don’t forget to evaluate your competitors’ content and marketing methods.
How content tends to grow to get more positive shares. What media do they usually update on? The audience that follows and interacts with them a lot
Resource balance
After having in hand the foundation to conduct SEO strategy. You need to allocate resources over time, with a clear budget. For example, how many SEO posts per week, how many backlinks, develop more communication channels….
Note:: The above support tools are for reference only, SEOer can still use some other reputable and similar tools. Among them, the most prominent is the SEMrush tool. This is a tool that can assist you in analyzing and evaluating all the factors mentioned above.
In general, the keyword research, competitor analysis to do SEO effectively has many ways. Above are basic suggestions, orientation to help you have an overview of this job. When you do it directly, if you have any questions, don’t hesitate to comment below, FGC will support to answer in more detail and specificity!
